Our Story
"From Grandmas Kitchen to the Streets of Madeira"
Our journey began at our grandmother's dining table, where amidst lively chatter and laughter, she'd lovingly command us to "shut up and eat." Today, we take that spirited sentiment to the streets of Madeira, guiding food enthusiasts through the island's culinary wonders.
From the Pioneers of Madeira Adventures to Your Plate
At the heart of every journey, there’s a story. At “Shut Up And Eat,” our story is a mosaic of flavors, tales from our grandmothers’ kitchens, the bustling streets of Madeira, and a legacy inherited from the renowned “Hit The Road Tours Madeira.”
“Shut Up And Eat” isn’t just another culinary tour. It’s a rich tapestry of memories woven from our grandmothers’ tales and the savory delicacies of Madeira. Our name isn’t merely a quirky phrase; it’s an endearing reminder of those bustling dinners where our grandmothers, amidst laughter and the clinking of cutlery, would lovingly command us to “shut up and eat.” Today, as we guide you through Madeira’s gastronomic wonders, we echo that same sentiment – lose yourself in the flavors and let Madeira’s culinary tales enchant you.
From the Pioneers of Madeira Adventures to Your Plate
At the heart of every journey, there's a story. At "Shut Up And Eat," our story is a mosaic of flavors, tales from our grandmothers' kitchens, the bustling streets of Madeira, and a legacy inherited from the renowned "Hit The Road Tours Madeira."
"Shut Up And Eat" isn't just another culinary tour. It's a rich tapestry of memories woven from our grandmothers' tales and the savory delicacies of Madeira. Our name isn't merely a quirky phrase; it's an endearing reminder of those bustling dinners where our grandmothers, amidst laughter and the clinking of cutlery, would lovingly command us to "shut up and eat."
Today, as we guide you through Madeira's gastronomic wonders, we echo that same sentiment – lose yourself in the flavors and let Madeira's culinary tales enchant you.
A Sub-Brand with a Legacy
Our roots trace back to “Hit The Road Tours Madeira,” the pioneer in offering breathtaking tours across Madeira. Their reputation for authenticity, immersive experiences, and unparalleled expertise has set a benchmark in the tourism sector. As a sub-brand, “Shut Up And Eat” inherits this commitment to excellence. While we etch our own identity focusing on Madeira’s gastronomic treasures, our foundation is fortified with the trust, credibility, and experience of our parent brand.
Why We Are Unique
Our adventures are meticulously crafted to give you a genuine taste of Madeira. While “Hit The Road Tours Madeira” showcases the island’s scenic beauty, we dive deep into its culinary heart, bringing you face-to-face with local delicacies and traditions. Every bite, every sip, every establishment we lead you to, echoes the genuine spirit of Madeira.
Testimonials
Great experience with Fabio and Jaki
ShutUpAndEatMadeira takes tours to another level. We were on the second Espetada tour they did and it was a great experience. Knowing them, I guess it will only get better. We enjoyed the company of Fabio (guide) and Jaki from ShutUpAndEatMadeira. Going to the outskirts of Funchal, drinking the best ponchas and having great bites (dentinhos) in local bars, was wonderfull. De tour takes you to some must see spots in and around Funchal. Doing this during sunset is a plus. The Espetada restaurant was a real local place, no tourists except us. Food was great. Go and enjoy an evening with great company at local bars and restaurants, away from the beaten track.
ROB via Tripadvisor - Sep 2023
ShutUpAndEatMadeira takes tours to another level. We were on the second Espetada tour they did and it was a great experience. Knowing them, I guess it will only get better. We enjoyed the company of Fabio (guide) and Jaki from ShutUpAndEatMadeira. Going to the outskirts of Funchal, drinking the best ponchas and having great bites (dentinhos) in local bars, was wonderfull. De tour takes you to some must see spots in and around Funchal. Doing this during sunset is a plus. The Espetada restaurant was a real local place, no tourists except us. Food was great. Go and enjoy an evening with great company at local bars and restaurants, away from the beaten track.ROB via Tripadvisor - Sep 2023
Amazing Tasca Tour with Hit the Road Madeira!
If you are on the fence about this tour, take my advice - just do it. You'll go to places around Funchal that you probably wouldn't visit by yourself, and you'll get the benefit of the owners treating you really well cause of that YouTube guy - Best Vlog in the world or something like that. Plus, Hit The Road Madeira guides are so nice, like just down-to-earth and genuine people.Nuno gave me the best hug when he dropped us off, it made my day
Denise P via Tripadvisor - Oct 2023
If you are on the fence about this tour, take my advice - just do it. You'll go to places around Funchal that you probably wouldn't visit by yourself, and you'll get the benefit of the owners treating you really well cause of that YouTube guy - Best Vlog in the world or something like that. Plus, Hit The Road Madeira guides are so nice, like just down-to-earth and genuine people.Nuno gave me the best hug when he dropped us off, it made my dayDenise P via Tripadvisor - Oct 2023
Sit back and enjoy!
What a great time! I did this tour a few times. Both Fábio and Nuno were amazing guides. Each time was amazingly unique in its own way. Don’t shy away from taking this tour more than once (or more than twice…). It’s the best way to go to some hard to find local spots and try all types of drinks, such as Nikitas, Pé de Cabra, and of course the different Ponchas, along with their yummy dentinhos. Some places even had a wide variety of beers not found at many of the touristy spots. Whether you’re a local or a tourist, this is the best, laid back way to get around in comfort while letting someone else take you on a delicious gastronomical journey.
Jaki via Tripadvisor
What a great time! I did this tour a few times. Both Fábio and Nuno were amazing guides. Each time was amazingly unique in its own way. Don’t shy away from taking this tour more than once (or more than twice…). It’s the best way to go to some hard to find local spots and try all types of drinks, such as Nikitas, Pé de Cabra, and of course the different Ponchas, along with their yummy dentinhos. Some places even had a wide variety of beers not found at many of the touristy spots. Whether you’re a local or a tourist, this is the best, laid back way to get around in comfort while letting someone else take you on a delicious gastronomical journey.Jaki via Tripadvisor
Two times with Shut up and Eat 🤩😍
My two tours with Shut up and eat featuring the exceptional guides Fábio, Nuno and Jaki from the office-team from Hit the Road Madeira were absolutely fantastic! 🤩 The Tasca Tour take me to cool local bars, offering not just delicious Ponchas and bites but also fascinating insights in the local life. The Espetada Tour began with a very good Poncha and led to an amazing and delicious local Espetada restaurant with thorough explanations. Overall i had two absolutely amazing new created tours from HTRM and a comfortable, enjoyable experience. Highly recommended for a great time and a genuine feel of the local scene! THANK YOU… 🙏🏽 and see you next year again… 🤗😘
Kathy via Tripadvisor - Sep 2023
My two tours with Shut up and eat featuring the exceptional guides Fábio, Nuno and Jaki from the office-team from Hit the Road Madeira were absolutely fantastic! 🤩 The Tasca Tour take me to cool local bars, offering not just delicious Ponchas and bites but also fascinating insights in the local life. The Espetada Tour began with a very good Poncha and led to an amazing and delicious local Espetada restaurant with thorough explanations. Overall i had two absolutely amazing new created tours from HTRM and a comfortable, enjoyable experience. Highly recommended for a great time and a genuine feel of the local scene! THANK YOU… 🙏🏽 and see you next year again… 🤗😘 Kathy via Tripadvisor - Sep 2023
Great food, great experience and a wonderful evening
It’s pretty easy to find a great meal in Madeira, but we wanted to have a truly great dining experience, so we booked a tour with Shut Up and Eat from the folks at Hit the Road Madeira, and it was wonderful! We made several stops prior to dinner including some overlooks that seemed like almost secret locations set aside just for us and of course, a stop for poncha. We were in Madeira for 2 weeks and I got my favorite sunset picture on this tour! Then came dinner, at Nicola, where we grilled our own skewers of beef on the open bed of coals from a wood fired grill. The food was great and the entire experience was well worth it. Our guide, Fabio, was more than a guide, he was our host and the gatekeeper to all of the experiences of our lovely evening.
Don B via Tripadvisor - Oct 2023
It’s pretty easy to find a great meal in Madeira, but we wanted to have a truly great dining experience, so we booked a tour with Shut Up and Eat from the folks at Hit the Road Madeira, and it was wonderful! We made several stops prior to dinner including some overlooks that seemed like almost secret locations set aside just for us and of course, a stop for poncha. We were in Madeira for 2 weeks and I got my favorite sunset picture on this tour! Then came dinner, at Nicola, where we grilled our own skewers of beef on the open bed of coals from a wood fired grill. The food was great and the entire experience was well worth it. Our guide, Fabio, was more than a guide, he was our host and the gatekeeper to all of the experiences of our lovely evening. Don B via Tripadvisor - Oct 2023